IBIS USA
App

The IBIS USA was another in-house event I got to work on. With our first event in the U.S.A for a number of years, we wanted to add something new to enhance the live event and bring the participants quick and easily accessible information on the day. So we decided to create an app for the event the process of which I lead from conception to delivery. 

As leader of the project I was in charge of functionality and design of the app. First, I contacted an app company that helped us with the software development. We worked together to pick out the functions that were best suited for our event needs. Working with the in-house events team ensured that all the relevant data was sourced and put on to the app. 

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The design of the app was my main responsibility. 

One of the central design challenges I came across included the vast amount of pages that needed to be linked to the homepage as well as adding the names of these pages. Creating a circle on the homepage with the links to the further pages proved to be a game changer. It allowed all the necessary pages to be easily accessed from all areas on the screen and provided a clear overview of the app content. 

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As this was the first app we had produced, our main concern regarding functionality was how easily event participants would pick up the concept of the app. To overcome this challenge, I created an informatory video with the help of a 3D model to show the functions of the app in an understandable and easy manner, especially to provide guidance for users who were not as proficient with technology. 

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The app proved to be a great success and has now become an integral part of the IBIS in-person events.