IBIS Connect

IBIS – the International Bodyshop Industry Symposium – has become the glue that holds together the global auto collision repair industry. It provides a platform for senior leaders and influencers from all sectors of the industry to share knowledge and best practice, learn from each other and peer-to-peer network to make and leverage strategic business connections.

 

IBIS Connect is a series of events that takes place in multiple countries each year to create a networking platform for the industry. In 2020 and 2021 it took place online as live events were not possible.  The main challenge for the online events involved the creation of an online portal that connected the speakers from the local area the event was held in with the sponsors and attendees from around the globe.

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For the visual identity we decided to use the same design for all events but change the name and languages to fit the area it was held for. The design inspiration was drawn from the main objective of these events: connecting people with different backgrounds but from the same industry. 

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The connecting design was achieved by creating three intertwined circles which formed the base of the visual identity. To keep the visual design in line with previous in-person events and thus make it easily recognisable by former attendees, we kept the colour scheme but updated it to a gradient.

My responsibility in this project included the motion graphics of the events and producing graphics for  and with the marketing team. 

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I decided to give the motion graphics a cinematic feel as they needed to grab the attention from the attendees watching the events from home.  These graphics were also used to indicate when the event returned from a break or to announce the change in speaker. 

 

IBIS Connect was a successful series of events with the format continuing  to this year. The motion graphics were a success and have been taken and adapted to form the rest of the design collateral for the events.